Business Intelligence · Data Analytics

Turn your business data into decisions that move the needle.

I build powerful, automated intelligence dashboards for businesses across every industry, from healthcare and home care to retail, finance, and beyond. Your data, your KPIs, delivered in days.

Unlike generic BI consultants, I combine deep industry knowledge with advanced DAX modeling and custom visuals to give you forecasts, trend analysis, and clear recommended actions, not just charts.

14+
Years experience
5
Day delivery
100%
Satisfaction guarantee
4+
Industries served

14+ years · Finance · Healthcare · Fintech · Home Care · Microsoft PL-300 Certified · DAX Specialist · Atlanta, GA (ET)

Tools & Platforms I Work With

Power BI DAX SQL Server Excel / Power Query Stripe HubSpot Salesforce Azure
What I Deliver

Dashboards that show you what to do next.

Every engagement goes beyond charts. I model your data, build your metrics, and surface the insights your leadership actually needs to act.

01

KPI Intelligence Dashboards

Custom Power BI dashboards built around your specific business metrics: operations, finance, sales, or any function that runs on data.

02

Predictive Analytics & Forecasting

Know what's coming before it arrives. I build trend models and forward-looking forecasts based on your historical data and business patterns.

03

Operations Intelligence

Track staffing, capacity, scheduling, and operational KPIs in real time, so you can catch problems before they become costs.

04

Scenario Simulation

What-if scenario models let your leadership test decisions before committing: staffing changes, pricing shifts, market expansions.

05

Custom HTML Visuals

Beyond standard charts: I build animated, branded HTML custom visuals that communicate your data in ways your audience will remember.

06

Data Modeling & Integration

I connect your data sources (databases, spreadsheets, APIs, CRMs) and build a clean, optimized data model underneath your dashboards.

Portfolio

Real dashboards. Real business impact.

Each project below is a live intelligence system built on real business data, designed to drive measurable outcomes, not just look impressive.

CASE STUDY 01

SaaS Churn & Retention Intelligence Platform

Software  ·  Predictive Analytics  ·  Power BI

The Business Problem

A SaaS company with 440,832 customers had no visibility into churn until accounts were already gone. Churn had climbed to 56.7%, more than 11× the 5% industry benchmark, but leadership had no way to see which accounts were at risk, what was driving exits, or how to prioritize retention spend.

The Solution

Built a four-page Churn & Retention Intelligence Platform powered by a logistic regression model with 87% prediction confidence. The system surfaces at-risk accounts, root-cause churn drivers, and scenario simulations, so the team acts before revenue walks out the door, not after.

Features Built

Churn Health Scorecard90-day predictive forecastRoot cause driver analysisExecutive Priority MatrixScenario simulation (3 models)Cohort retention heatmapAt-risk revenue waterfall

Business Impact

  • 56.7% churn rate quantified against 5% industry benchmark, making the problem undeniable to leadership
  • 10,448 high-risk active customers flagged with $6.6M CLV at stake
  • $143.2M identified as recoverable revenue through targeted retention intervention
  • Scenario modelling showed combined intervention could reduce churn to 40.8%, protecting $2.4M ARR
440K+Customer records
87%Model confidence
$143.2MRecoverable revenue
CASE STUDY 02

Executive Revenue Intelligence Suite

B2B  ·  Multi-Region  ·  Executive Analytics  ·  Power BI

The Business Problem

A B2B software company with 99 customers and 9,994 transactions had fragmented revenue visibility across three regions (AMER, EMEA, APJ) and three segments (Enterprise, SMB, Strategic). Finance and sales operated off different numbers with no unified view of growth trajectory, margin health, or which products were actually driving profitability.

The Solution

Built a three-page Executive Revenue Intelligence Suite, a board-ready analytics system covering the full revenue story: KPI Scorecard with Rule of 40 tracking, Growth & Product Intelligence, and a Revenue Intelligence Hub with 6-month forecasting and a Business Health Index. Every metric filters dynamically by year, region, and segment.

Features Built

Executive KPI ScorecardRule of 40 trackingRevenue by region & segmentTop 8 products by revenueProfit margin by product6-month revenue forecastBusiness Health IndexDynamic recommendations engine

Business Impact

  • $2.3M revenue mapped across EMEA ($1.04M), AMER ($0.84M), and APJ ($0.42M), unified in one view for the first time
  • Rule of 40 Score of 59.4 surfaced, giving leadership a board-ready growth metric for the first time
  • 11 of 14 products identified as loss-making, prompting an immediate pricing and cost structure review
  • Avg discount rate at 15.6% auto-flagged, making margin leakage visible and actionable in real time
$2.3MRevenue tracked
59.4Rule of 40 Score
3 regionsAMER · EMEA · APJ
CASE STUDY 03

Home Care Operations Intelligence Platform

Home Care  ·  Operations & Workforce  ·  Power BI

The Business Problem

A multi-branch home care agency was flying blind. They had data scattered across scheduling systems, HR records, and billing platforms with no unified view of caregiver turnover, client retention, revenue by payer, or which referral channels actually delivered long-term clients.

The Solution

Built a Home Care Operations Intelligence platform that consolidates workforce, clinical, and financial data into one real-time hub. Operators can now see caregiver risk, shift fill rates, margin by payer type, and referral quality, all in a single dashboard, live across all branches.

Features Built

Branch & region filteringCaregiver turnover trackingShift fill rate monitoringRevenue by payer typeReferral source quality analysisMargin intelligenceAt-risk caregiver flagging

Business Impact

  • Early tenure caregiver risk identified before exit (0–90 day turnover)
  • Revenue by payer type visible for the first time (Private Pay 44% mix)
  • Top referral channels identified, with Family/Word of Mouth leading at 230 retained clients
  • Shift No-Call No-Show tracked and actioned in real time
$1.9MRevenue tracked
3 branchesEast, North, South Metro
Live dataReal-time refresh
CASE STUDY 04

RavenStack Series B Investor Performance Dashboard

SaaS  ·  Board-Ready  ·  Investor Intelligence  ·  Power BI

The Business Problem

RavenStack, a high-growth SaaS company, needed a board-ready performance dashboard ahead of their Series B raise. Leadership had the raw data but no single view that told the investor story: MRR trajectory, growth velocity, churn health, and the investor-grade metrics (Quick Ratio, NRR) that sophisticated VCs demand in a data room.

The Solution

Built a Series B Investor Performance Dashboard transforming raw transaction data into a compelling, board-ready intelligence system: monotonic MRR growth from $1.5M to $10.2M in 12 months, investor-grade ratios, and customer health metrics with dynamic filtering across year, country, industry, plan, and referral source.

Features Built

MRR & ARR growth trackingQuick Ratio monitoringNet Revenue Retention (NRR)MRR growth trajectory chartNet New MRR breakdownCustomer health scorecardMulti-dimension filtering

Business Impact

  • MRR growth story made undeniable: $1.5M (Jan 2024) to $10.2M (Dec 2024), monotonic month-over-month
  • Quick Ratio of 8.89, signaling exceptional growth efficiency for VC due diligence
  • 705% ARR YoY growth quantified and visualized for the data room
  • NRR at 84.5% flagged as a watch item, giving leadership time to address it before investor scrutiny
$10.2MMonthly Recurring Revenue
8.89Quick Ratio (Investor Grade)
705%ARR YoY Growth
Why Odigie Analytics

Built by an operator, not a generalist.

Every dashboard I build reflects how real businesses actually operate, not how textbooks describe them.

14+ Years of Industry Experience

I've built analytics systems in finance, healthcare, fintech, home care, and SaaS, so I speak your industry's language from Day 1.

Microsoft PL-300 Certified

Certified Power BI Data Analyst and DAX Specialist. Technical depth you can trust, not just pretty charts.

Satisfaction Guarantee

Every project includes one full revision round. If you're still not satisfied after revisions, I refund in full. No questions asked.

You Own Everything

All dashboards, models, and DAX code are fully handed over at delivery. No licenses tied to me, no lock-in.

5-Day Turnaround

From signed contract to working dashboard in 5 days. You see a draft by Day 3 and go live on Day 5.

Decisions, Not Just Charts

I deliver recommended next actions embedded in the dashboard so your team knows what to do, not just what happened.

The Process

From raw data to live intelligence in 5 days.

1
15-min call

Discovery

I review your data sources, KPIs, and business questions. No pitch, just clarity on whether and how I can help.

2
Day 1

Data Connection

I connect your data sources (SQL, APIs, CSVs, or spreadsheets) and build a clean, fast data model underneath.

3
Days 2–4

Build

I design the dashboard, write the measures, build custom visuals, and apply your brand. Draft ready by Day 3.

4
Day 5

Review

Live walkthrough of every visual and metric, plus one full revision round to match your exact needs.

5
Handoff

Delivery

Published to your workspace with a recorded training video. Your team is self-sufficient from Day 1.

Pricing

Pricing that pays for itself in the first insight.

Starter
$1,500/project

Small businesses & teams who need their first real dashboard.

  • 1 custom dashboard, up to 3 pages
  • Up to 3 data sources
  • HTML custom visuals
  • Clean data model
  • 5-day delivery
Start with Starter
Most Popular
Pro
$3,500/project

Growing businesses that need intelligence across multiple functions.

  • 2 dashboards with cross-filtering
  • Predictive analytics & forecasting
  • HTML custom visuals
  • Scheduled auto-refresh
  • Team training video
  • 7-day delivery
Book the Pro Build
Enterprise
Custom

Organizations with complex data infrastructure and multi-team reporting needs.

  • Multi-source data pipelines
  • Advanced predictive analytics
  • Scenario simulation models
  • Executive priority scoring
  • Monthly retainer available
Scope an Enterprise Build
Ongoing Support

Intelligence Retainer

$1,200/month

For businesses that want their dashboards actively maintained, refreshed, and evolved as the business grows, without hiring a full-time BI analyst.

  • Data model maintained & monitored
  • Monthly forecast refresh
  • New report pages on request
  • Priority turnaround on changes
Discuss a Retainer

Every package includes HTML custom visuals, a clean star-schema data model, documented DAX measures, one revision round, and publishing to your own Power BI workspace.

14+Years in data & analytics
PL-300Microsoft Power BI Certified
4+Industries served
Atlanta, GA · Eastern Time Available globally, async-first
About

Lawrence Odigie

I'm Lawrence Odigie, a Business Intelligence Consultant with 14+ years turning raw data into the metrics that drive decisions across finance, healthcare, home care, retail, and fintech.

I work with companies of all sizes, from growing small businesses to mid-market enterprises who know they're sitting on valuable data but don't have the tools or time to extract what's in it. I take on a small number of fixed-price projects per month so every client gets focused, hands-on work. Never handed off to a junior.

My background is in operations and finance analytics, which means I build dashboards that reflect how businesses actually run, not just how they look in a demo. Every metric I surface is chosen because it drives a real decision.

Microsoft PL-300Power BI Certified
DAX SpecialistAdvanced data modeling
Finance & Operations14+ years background
Get in Touch

Let's talk about your data.

Tell me about your business and what you're trying to understand. I'll reply within one business day.

Ready to turn your data into a competitive advantage?

Whether you're starting from scratch with spreadsheets or migrating from a legacy BI tool, I can help you build something your team will actually use and that actually drives decisions.

I respond within one business day. All conversations are confidential.

FAQ

Common questions.

I work with businesses across healthcare, home care, finance, retail, e-commerce, SaaS, logistics, real estate, and more. If your business runs on data and you need clearer visibility into it, I can help. The methodology adapts to your industry and your specific KPIs.

Not necessarily. If you don't have it, Power BI Pro is about $14 per user per month, or it's included in Microsoft 365 E5. I'll confirm exactly what you need on the discovery call. If your team already has Microsoft 365, you may already be covered.

Almost anything. I connect SQL databases, Excel spreadsheets, CSV exports, cloud platforms (Azure, AWS), CRMs like Salesforce and HubSpot, payment processors like Stripe, and industry-specific systems. If your data exists somewhere, I can likely pull it in.

Every project includes one full revision round. If after revisions you're still not satisfied, I'll refund the project in full. No questions asked. I take on a small number of clients per month precisely so this never happens.

You'll see a working draft within 3 days of project kickoff. Final delivery is 5 days for Starter, 7 days for Pro, and scoped individually for Enterprise projects.

Yes. I work with businesses globally. Most collaboration happens asynchronously via Loom, email, and shared documents. The discovery call and final walkthrough are live; everything else fits your time zone.

Ready to get started?

Your data is already telling a story. Let's make sure you can hear it.

Book a free 15-minute strategy call. No pitch, no pressure. Just an honest conversation about your data and whether I can help.

Or fill out the contact form above and I reply within one business day.